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Miller’s TV Ads Stand Out in West Virginia Governor’s Race



Huntington, WV–In the fiercely contested West Virginia Governor’s race, Republican businessman Chris Miller is making waves with his recent television commercials, setting himself apart from both his GOP opponents and the typical campaign advertisements.

And the car dealer is going full throttle to target red meat conservatives ahead of May.

Miller’s ads, unlike those of his rivals, take a sharp focus on contentious social issues, reflecting his staunch conservative stance. While his opponents are running typical campaign ads highlighting their credentials and policy proposals, Miller’s commercials delve into hot-button topics such as banning critical race theory (CRT) from K-12 education and advocating for what he terms as “patriotic education” from a young age.

One of Miller’s TV spots emphasizes his commitment to banning the controversial CRT, a highly debated academic framework that examines systemic racism and inequality in society. Miller’s ad suggests that he sees CRT as a divisive and harmful ideology that he aims to keep out of West Virginia classrooms.

In the ad titled, “Communist” Miller states, “It’s not just Harvard. Marxist and Communist professors have infiltrated our state’s universities. Miller goes on to advocate for teaching patriotism, signaling his belief in a more traditional and nationalistic approach to education.

More than 50% of Republican voters think Critical Race Theory is a top concern, according to a September 2023 poll conducted by American Compass and YouGov. Additionally, 62% of respondents cited “woke corporations” as being an important issue.

Additionally, another of Miller’s commercials takes a stance on transgender rights by advocating for keeping boys out of girls’ locker rooms.

This stance aligns with conservative values regarding gender identity and privacy but also injects a contentious social issue directly into the political discourse of the campaign.


In the same YouGov poll, 69% of GOP voters chose “transgender activism” as a major issue to address.

Comparatively, Miller’s opponents’ advertisements focus more on conventional themes such as economic policies, job creation, and promises to improve infrastructure.

However, Moore Capito, former Kanawha County Delegate and one of Miller’s rivals, recently released a TV ad advocating for the banning of sanctuary cities in West Virginia, a move targeting illegal immigration, which resonates with conservative voters.

Recent polls have shown that the majority of Americans now list “illegal immigration” as a top issue in the upcoming presidential election.

The stark contrast between Chris Miller’s television commercials and those of his opponents underscores the deep ideological divisions within the Republican primary race in West Virginia. While his rivals tend to opt for safer, more conventional messaging, Miller’s willingness to tackle controversial topics head-on appears aimed at energizing the conservative base and setting himself apart as the candidate willing to take a stand on the most contentious issues across the board.

As the primary race heats up, it remains to be seen how voters will respond to Miller’s bold approach and whether his unconventional ads will ultimately translate into electoral success come Election Day.

Recent polls have shown a tightening race between current Attorney General Patrick Morrisey and former state delegate Moore Capito with Miller coming in third.

The winner of the GOP primary will face Democrat Steve Williams, the first three-term mayor in Huntington history.



  • Staff Writer

    From the WV Statewide News Team. Articles depicting “Staff Writer” indicate the content was prepared by several members of the news team.

From the WV Statewide News Team. Articles depicting "Staff Writer" indicate the content was prepared by several members of the news team.

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